Case Study: Atlanta Convention & Visitors Bureau | Automated MiniSites for All Meetings

How the Atlanta Convention & Visitors Bureau provides exceptional attendance-building tools to all of its meeting planners.

The Atlanta Convention & Visitors Bureau hosts nearly 600 meetings in a given year with more than 20 of them qualifying as citywide. The Destination Services team is committed to supporting a Meeting Planner’s attendance-building efforts by providing a host of customized tools geared towards enhancing an attendee’s stay.

Before working with Winistry, Atlanta Convention & Visitors Bureau produced individual micro-sites in Wordpress for only the top 10-15 meetings each year. It was labor intensive and difficult to maintain.

They knew there had to be a better way. They wanted to provide the service to more meetings while reducing the time and resources it took to produce the sites.

See how The Winistry SaaS solution, integrated with their Simpleview CRM, dynamically generates a unique URL for each Meeting’s website as soon as the meeting is added to the CRM.

Atlanta uses the Winistry solution to ensure that the dynamically generated websites are still tailored to the specific audience at each convention. Pages are populated with custom content like:

• Custom meeting title, logo, and date, sprinkled throughout the site
• Custom deals available only to the attendees of specific meetings
• Custom content curated from the DiscoverAtlanta.com website
• Custom city and hotel maps

The Winistry platform makes it easy for the ACVB team to add custom content for specific meetings. That way, there is content that is highly relevant to attendees.